Monday, December 9, 2013

Ron Burgundy and Dodge Durango

Most people know Ron Burgundy as the news anchor on Anchorman. However, with Dodge’s new ad campaign, Ron Burgundy may consider a career as a Dodge salesman. In the first month of the campaign, which began in early October, Dodge Durango sales increased by 59%. YouTube videos of Ron Burgundy and the Dodge Durango have received well over seven million views, urging people to check out the new SUV, and they like what they see.

To go along with the new funny ad campaign, the Durango has also received a new look and content for the 2014 model. The height of the grille has been shaved down, the headlights are now sleeker and LED running lamps have been added.

Chrysler’s V-8 is back with the 360-hp, 5.7 liter Hemi. To keep up with the fuel regulations, the 5.7 V-8 keeps its fuel-saving cylinder-deactivation system that idles four cylinders when cruising under a light load. It is estimated that the new changes will improve the estimated EPA highway from 20 to 22-23 mpg depending on the driveline.

All new with the 2014 engine is the Eco mode that gives it an EPA-estimated 25 mpg on the highway. With the Durango’s 24.6 gallon fuel tank, you could go 600 miles between fill-ups.

The Durango remains a stylish yet powerful truck with available V-8 power, plenty of towing ability and new fuel-economy technology. Whether or not Ron Burgundy or the new features have increased the sales, the results are the same: the 2014 Dodge Durango cannot be ignored.

To see the amazing new Durango visit Monroeville Dodge at 3633 William Penn Highway in Monroeville, Pennsylvania or give us a call at 412-856-1700.  Our dedicated sales team looks forward to helping find you the perfect new or used vehicle!